Summary
Less Work More Adventure is a travel and lifestyle blog by photographer and hiking guide Cat Ekkelboom-White. Cat is a British expat, former ski instructor and travel rep for a UK tour company, living in the Austrian Alps near Innsbruck.
Cat shares her local knowledge in articles on the blog, from topics such as outdoor gear and product recommendations for niche outdoor sports like ice climbing and via ferrata, to local travel and hiking guides and advice for the Innsbruck, Tirol, and Dolomites regions. While the blog has a local knowledge focus, she also creates travel guides for popular adventure destinations around the world.
Business Information
Business Name: Catherine
Industry: Travel & Lifestyle Blog
Founded: 2020
Headquarters: 6082 Patsch, Austria
Ownership: Sole-trader. Registered with the WKO as a Media Agency.
Founder:
- Catherine Ekkelboom-White – Professional Photographer at Wild Connections Photography, Tirol Bergwanderführerin.
Website: https://lessworkmoreadventure.com
Email: [email protected]
Social Media:
Instagram – https://www.instagram.com/catekkelboomwhite
Content Guide
Travel Content for Innsbruck, Tirol, & the Dolomites
- Travel articles about different topics such as food, hiking, and local activities
- Written from a local & for tour guide’s perspective
Adventure Travel
- Articles about adventure travel destinations and activities, primarily in Europe
- Articles on adventure sports such as climbing, hiking, ice climbing, skiing, via ferrata, etc.
Product and Gear Reviews
- Primarily focused on women’s gear since this is a neglected area
Photography Content
- Resources and advice for travel photography
- Guides to help amateur/hobby photographers make an income from photography
Personal Blog Stories
- Stories from my life as a British woman living in Austria
Target Audience
- English-speaking tourists and travelers visiting Tirol, Austria, and the Dolomites.
- Active, adventurous women who love mountain sports
Differentiators
- Local, sustainability, and ethical tourism-focused
- First-hand experience
- Women-led
- Written from the perspective of an average person as opposed to a professional athlete.
Awards & Recognition
- Cat has been named as a Fujifilm X-Photographer
- Guest on multiple podcasts
- Has won many high-profile wedding photography awards, including: Junebug Weddings, International Wedding Photographer of the Year, Wandering Weddings, Rangefinder Wedding Photography Award, Elopement Legend Awards, Internationl Food Photography Awards (category: weddings), Looks Like Film.
- Has been featured in many high-profile publications, including: Junebug Weddings, Wandering Weddings, Dancing with Her, Love My Dress, Rock My Wedding, Boho Weddings, Style Me Pretty, Magnolia Rouge, Rangefinder, HuffPost, The Knot, and many more.
Additional Notes
- Cat is a certified Animas coach & mentor to photographers, a public speaker in photography education spaces
- Cat founded the European Elopement Guide – Europe’s #1 wedding & elopement planning website
- Certified Carbon Literate & IEMA Associate Member.